Hiya, Pinkies. I've been getting lots of inquiries - especially on Twitter - asking what Owning Pink is all about. What's the story? Why Pink? What is Mojo? How can Owning Pink help me? I realized that while there are stories and snippets here and there on the site, the whole shebang isn't in one place. And so, without further ado, here is the story about how I lost and found my Mojo, and decided it was time for me - and for all of us - to start Owning Pink.

In the fall of 2005, I thought I had it all together. After picking myself up and brushing myself off after two failed marriages that left me twice-divorced at the ripe old age of thirty-three, I married an amazingly kind soul I adored who treated me like a princess. I got promoted to full partner in the busy OB/GYN practice where I worked. My art career was booming, with eight galleries around the country representing my paintings. And I was writing my first book, well ahead of the 40-year old deadline I had set for myself. As the icing on the cake of my life, I was pregnant with a little girl.

Then ... TWHACK! My Perfect Storm hit and sent my life swirling.

My Perfect Storm
Within two weeks, I gave birth to my daughter Siena, my 16-year old dog died, my brother ended up in liver failure, and my beloved father died from a brain tumor. Four weeks after a C-section and two days after burying my father, I was back at work, delivering babies and performing surgeries while breast milk leaked through my scrubs. Just like that, my mojo officially jumped ship.

Bottom of FormHas anything like this ever happened to you? I'm guessing yes. We all face multiple Perfect Storms in our lives that threaten to rob us of our mojo. If you've lost your mojo, trust me, you're so not alone. Even the strongest, most powerful, sexy, confident people lose their mojo. Oftentimes, these mojo lapses are precipitated by crises or transitions, such as loss of a loved one, a health scare, infertility, divorce, parenthood, being the victim of a crime, losing or changing jobs, an empty nest, and other similarly transforming experiences. My Perfect Storm is what inspired me to create Owning Pink.

Why Owning Pink, you might ask?
It all started on my 35th birthday. At my birthday party, my girlfriend Carmen sported a gorgeous belly, pregnant with her little girl. Her husband Stephan started on a tirade about how his daughter was never going to wear pink. Green, yellow, blue, red ... she was going to be a feminist. She could be president, even! But by golly, she was not going to wear pink.

There I was - decked head to toe in a hot pink sundress and fluffy pink fur sandals, with my hands on my hips. I remember thinking, does this guy even SEE me? I told Stephan, "You tell your daughter she just has to OWN pink."

How Will Owning Pink Help You Get Your Mojo Back?
Owning Pink is not about the color. And it's not just for women. Owning Pink is all about owning all of the facets of what makes you whole- your creativity, spirituality, health, sexuality, relationships, your work, your engagement with the planet - in other words, YOU. Those who are Owning Pink are invited to be exactly who they are, knowing they will be accepted, warts, flaws, mistakes, and all. Owning Pink is about being the authentic YOU, without apologies, fears, or regrets. It's about living your beliefs and reaching for your dreams, about trusting your heart. It's about unabashedly expressing love in the world and learning to receive it. It's being true to the beautiful, soulful, whole person you know, deep down, that you are.

What is Mojo?
What exactly do I mean by mojo? To me, mojo is joie de vivre - a sense of being fully present and radically alive. Mojo is MOre JOy. Mojo is whatever you need to stop feeling stuck and start living your bliss, right this very minute. When you have it, you know it instantly, and when you lose it, you want it back. Mojo is fluid - it's different for everyone, and what Mojo means to you may change throughout your life.

The path to mojo differs for each of us. For some, mojo is a sense of purpose and meaning in your life. For others, it's reclaiming optimal health or sparking your creativity. Some seekers find mojo by getting in touch with the Divine, while others get their mojo back by getting in touch with their sexual prowess. For many, it's all of the above.

What do you need to find your mojo? The answer is within you, and Owning Pink will help you reclaim what has always been your birthright.

With love for you,
Lissa