
I’m ashamed to admit this, but a little part of me has always wanted to wake up looking like one of the magazine models I like to publicly call clever names like Bane of My Existence and The Reason my Cellulite Has a Complex.
I mean, come on! It’s gotta be loads easier to have a body that designers trip over themselves to dress than it is to hunt through the racks at Dressbarn for a pair of jeans that actually fit over the hips without leaving the world’s biggest ass-gap, right? And all the being-valued-strictly-for-your-looks thing can’t really be over-rated, can it? Because for real? I wouldn’t mind actually, you know, going all Jamie Lee Curtis and Lyndsay Lohan with, say, any one of the Victoria’s Secret models just so I can swap back into my own imperfect body with an accurate report of what it’s like on the "other side".
Turns out, I’ve actually been too hard on the models of the world since H&M has admitted to making body swapping the new airbrushing. The company recently admitted that most of the models on their website are comprised of real model heads stacked upon virtual, computer-generated bodies. Basically, H&M takes one pretend body, adds differing amounts of pigmentation, and then draws on the clothing. The model’s head is digitally pasted on in postproduction.
This whole debacle has me wanting to do two things. The first is to ask H&M if their goal was to sell clothing or give all of society an even bigger body image complex than it already has. If we (and by “we” I mean us mere mortal women who don’t have signed contracts to be runway ready eight weeks after having a baby) aren’t already feeling inadequate every time we happen to pick up a fashion magazine, I’m pretty sure letting it slip that the bodies we wish we had aren’t even real to begin with is going to do one hell of a number on our poor little heads.
Which leads me to the second thing: Anyone know a professional model I can hug? I get the feeling she may need to hear that she’s beautiful just the way she is no matter what that mean old company says.
Come on, ladies….I wanna know what you think about this! Let’s discuss in the comments! Who wants to go first?
Pauline M. Campos is a former newsroom journalist turned stay-at-home-writer-mama with the requisite blog. She posts three times a week at Aspiring Mama.
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Comments
They will *keep* doing this-
By moonclanwoman (not verified) on Monday, 12/12/2011 at 3:40 PMwhile women keep buying 'women's' magazines (one of the greatest sources of anti-women propaganda), keep looking to the women's 'industries' for 'fashion advice' (wear makeup, buy this, poison yourself with carcinogens in 'skin care', wear utterly ridiculous shoes that predispose you to possibly crippling back, hip and leg problems in later years, etc etc)- keep buying the so-called advice of 'experts' as if they had an actual interest in our *wellbeing* instead of their own profit margins.
These companies only 'get away' with these things because *women make it profitable to do so*. If we stop buying their poorly designed, 'one size fits all badly', mass produced clothing that is based on creating an *image* rather than serving the need for comfort, pleasure and utility, then the falling profit margin with force companies to either rethink their approach or go broke.
This Wetika cultural sickness isn't just about misrepresenting bodies, it's about a long documented hostility that extends much, much deeper to the actual hatred of women themselves (and men who value, advocate or display 'feminine' values): when a society can create body hatred and anorexia in *three year olds*, there is definitely something toxic going on. I personally do not see this distortion of the female body as benign and encourage my own daughters to reject it as well.
I think it's just capitalism at work
By Anonymous (not verified) on Friday, 12/09/2011 at 10:24 AMWhile the effects will most likely be as you describe, I suspect the intent was nothing more than cost. I live in Sweden and shop HM online a lot. The computer-generated models are designed purely to show what various clothes mixes are supposed to look like... Basically it is web-based paper dolls. I doubt they intended any body complexes, but if that is the effect, they need to reevaluate what shape they use. Personally the body used seems more realistic than a Barbie...even Marilyn or Jane Russell...so i don't know... Maybe it's jst capitalism and cost measures rather than creating multiple realistic verions of the human frame and multiple pictures of the same item of clothing in different sizes... Just a thought.
I stopped looking.
By Anonymous (not verified) on Friday, 12/09/2011 at 9:05 AMI don’t know if it is that I’m more aware of reality or I’ve taught myself to become indifferent but I ignore magazines and pictures more and more everyday. I know that those pictures aren’t reality. Television isn’t reality, either. I am reality. I look around my home, my office and my body and tell myself all the time “it’s okay, because this is who I am and that’s not going to change, ever.” I stopped thinking I was substandard when I met my boyfriend, who loves me so much that I can’t even question it. He loves me with my belly and cellulite. I catch him watching me with a smile on his face and the little gremlin inside of me wonders what he sees. Then I think, as I look at him and grin at how gorgeous he is, that he feels the same way. We are real people. I focus on that instead of whether he’s ogling the actress on the TV show he’s watching.
I am, by no means, condoning this practice of using computer generated bodies. I don’t think, though, there’s some master secret conspiracy these companies are doing to make people feel inadequate. I think they’re being cheap. They’re using computers because they’re cheaper then paying a model and hiding the fact that she has a huge ass-gap herself. I think, though, they only hurt themselves because real women are more appealing. Showing a variety of women of different shapes and sizes wearing the same thing and looking gorgeous is the ideal. They would make more money that way…I think. I would definitely be more inclined to buy something if I saw a woman who looked like me wearing the pretty blouse that caught my eye. Maybe that’s me but I am tired of the dance with me vs. fashion/beauty. Would I like to be sexy and have a killer body, sure but it definitely won’t happen. I only have a few precious years on this planet and I’m going to enjoy it, even if the rest of the world isn’t on the same page.
Next they will be airbrushing
By Stefanie (not verified) on Friday, 12/09/2011 at 8:38 AMNext they will be airbrushing their virtual computer generated bodies.
That was my thought...
By Pauline Campos on Friday, 12/09/2011 at 8:43 AMScary isn't it?
Pauline M. Campos is a former newsroom journalist turned stay-at-home-writer-mama with the requisite blog. She posts three times a week at Aspiring Mama.
Reminds me of Frankenstein
By Licia Berry (not verified) on Friday, 12/09/2011 at 7:47 AMWe had dolls in the day (i played with Barbies, unfortunately), and found that when a doll's head deteriorated faster than the body, we just interchanged heads with another doll.
Now that we're interchanging heads on some unnamed body, how long will it be before we can choose to have our own head transplanted onto a different body??? It's just way too Frankenstein!!!
*Nods head*
By Pauline Campos on Friday, 12/09/2011 at 8:48 AMIt is very Frankenstein and upsetting. No matter the reason behind the decision to use computer generated model bodies, the perception is now that not even the body of an airbrushed model is good enough. It's time to look in the mirror and try to accept what we see...Thank you for reading!
Pauline M. Campos is a former newsroom journalist turned stay-at-home-writer-mama with the requisite blog. She posts three times a week at Aspiring Mama.
Sheesh
By Lissa Rankin on Friday, 12/09/2011 at 7:31 AMThe pressure for women (and men) to be perfect has just gotten out of control. We're supposed to have perfect body, be perfect parents, be perfect at work, be perfect in bed, be perfect in church, be Martha Stewart in the home- it's just CRAZY. And impossible. And who wants to be perfect anyway?
I say let's embrace our perfect imperfections and just love ourselves and each other just the way we are.
Thanks for spinning your magic as you always do Pauline.
Much love
Lissa
I love imperfection!
By Pauline Campos on Friday, 12/09/2011 at 8:43 AMThis is me hugging my imperfect self and high fiving your imperfect self, Lissa. Thank you for thinking of me to write this one.
Pauline M. Campos is a former newsroom journalist turned stay-at-home-writer-mama with the requisite blog. She posts three times a week at Aspiring Mama.
Even toothpicks need love
By H.C. Palmquist (not verified) on Friday, 12/09/2011 at 1:21 AMI read where the company apologized for the perceived attack on body image, stating they simply did it because it was cheaper to be generic. The spokesman defended it by saying it put the focus on the clothes instead of the body wearing the clothes. Looking at that objectively, I agree and it's time to hug some of those models who are having to drop the coffee from their coffee and cigarette diet in order to secure their jobs.
Why don't we all, as women AND men, decide to stop basing our value on what the fashion industry tells us to? We can't control the world, but we can control our own actions. Choose to not let it impact you and love your own reflection. Admire those things, like the dimples in your thighs, that show you aren't some CGI flat model. That's what makes you beautiful.
And Pauline, as someone who's shopped for jeans with you in Dressbarn, we both walked out of there with pairs that make our asses look amazing...because they accentuate how curvy we are. 669
LET'S GO SHOPPING!
By Pauline Campos on Friday, 12/09/2011 at 8:42 AMI want more jeans that my ass look amazing. And? I really do feel sorry for the models. I mean, come on...they WERE the standard of perfection but now they have to compete with a new unattainable ideal.
Wait a minute...
Pauline M. Campos is a former newsroom journalist turned stay-at-home-writer-mama with the requisite blog. She posts three times a week at Aspiring Mama.
This is ridiculous. As if the
By MarfMom (not verified) on Thursday, 12/08/2011 at 11:48 PMThis is ridiculous. As if the model body wasn't unattainable enough, now companies are saying that isn't even "good enough." When is it going to end? When are women going to band together to say ENOUGH?
I agree
By Pauline Campos on Friday, 12/09/2011 at 8:40 AMExactly, marfmom! Perfect isn't even real anymore. It's too much pressure on an already pressure-ridden society.
Pauline M. Campos is a former newsroom journalist turned stay-at-home-writer-mama with the requisite blog. She posts three times a week at Aspiring Mama.