I was recently asked to sit on a panel as a leader in women’s business, and it got me thinking about the feminine way I approach my businesses. As the founder of Owning Pink and now the director of the Owning Pink Center, I have bumbled into a life where I’m expected to hire and lead employees, manage a team, demonstrate leadership, make financially responsible decisions, guide the direction of my businesses, and delegate details. I’m committed to being Pink in the process! But what exactly does that mean?

Fostering the feminine

One of the women asked the panel I sat on to offer guidance on how to stay in touch with the feminine when you’re surrounded by the typically masculine corporate culture, and I surprised myself by standing up to answer her question. After all, I entered a field that was still dominantly male- 90% of my teachers in medical school were men. I was sexually harassed ad nauseam, my femininity was belittled and mocked, my women’s intuition was scorned in the name of science, and any display of emotion resulted in many a “Buck up, Rankin” comment, delivered with loads of contempt.

So what do I know about allowing the feminine to shine through in a masculine workplace? Not much. I left the world of academia because I knew I wouldn’t be able to tolerate the old boy’s network. I then took a Pleap (Pink leap of faith) to leave the mostly female group I used to work with in order to start my own businesses.

But I discovered that I do know a few things about being a woman in business and balancing the feminine energy that flows through me with the masculine energy I had to hone in order to succeed in my line of work.

Tips For Being Pink in the Workplace

1. Ask for and receive what you need, rather than pushing for it. The traditional masculine approach to business is to cram something down the throats of employees and clients. I’ve learned that invitations work better.  If you want a memo to get written well, explain to your employee what you need and invite her to bring her whole self to the memo. She is much more likely to deliver a quality product than if you badger, belittle, and order her to get the job done.
2. Empower others to be the most they can be.  Demonstrate to those who work with you that you believe in their skills, that you trust them (even if you’re not sure you do), and that you expect great things of them. 99% of the time, they will lift themselves up to the level you expect - when your expectations are delivered with heart.
3. Lead by example. If you want to be allowed to bring more of your womanly self to the board room, do it. Skip the business suits if they don’t make you feel feminine.  Cry if you feel moved.  Remember that a man can only access his inner hero through the vessel of womanhood. Employ your feminine wiles to bring out the best in the men you work with - not in a manipulative, self-serving way, but because you genuinely care about the work you’re doing and want to bring out the best in everyone you work with.
4. Release concerns about what people think.  If you’re good at what you do, don’t worry about what everyone else thinks of you. When I was a resident physician at Northwestern, one of my professors demanded that we follow a dress code that I found ridiculous and offensive. I wasn’t supposed to wear anything that showed my knees, anything V-necked, anything fitted - basically, anything that demonstrated that I am a woman. Some of my colleagues and I decided to buck the system and showed up at the hospital the next day in the shortest, lowest cut minidresses we could find. What were they going to do? Fire us? We were kick-ass doctors at one of the top programs in the country. We believed in ourselves enough to stand up against the patriarchy - and the dress code was history after we did. I’m pretty sure I got my A because I wasn’t willing to be oppressed.
5. Be authentic to who you are.  If your job is requiring you to sacrifice your own integrity, you’re in the wrong job. Figure out how you can stand up for what you believe and bring your whole self to the workplace - or get out. Life’s too short not to be who you really are.
6. Employ love at work.  Use your magical eyes to see past the masks people wear and witness the beautiful spirit that lies within those you work with. Even the most difficult colleagues, employees, and bosses have a pure spirit somewhere within them. If they feel SEEN and loved, you will be respected, appreciated, valued, and promoted. It’s a myth to think that you have to be hard edged to get ahead in business. Softness works miracles in the workplace, when you employ it skillfully.
7. Stay grounded in your body.  When you connect with and channel the energy of Mama Earth, you provide a centering force in your workplace that will allow you to weather the storms of working in a patriarchal environment. When you’re grounded, you’re less likely to flit about, appear “air-headed,” respond with a snippy answer, or take something too personally. When someone makes a request of you, take a deep breath before responding, ground into your body, notice how it feels in response to what you’ve been asked to do, and then answer.
8. Follow your intuition.  When we work, it’s so easy to get caught in our heads that we forget to listen to our inner wisdom.  If something makes you feel icky at work, pay attention. That’s your intuition speaking, and you’re making a big mistake if you don’t listen to it.
9. Tell the truth.  Lying to your boss because you think you’re expected to doesn’t serve anyone. If you hate the proposal he just suggested, tell him in a kind and gentle way that you don’t like it. As an employer, I can tell you that it’s easy to find yes-men, but it’s much harder to find an employee you can trust to give you an honest opinion. Telling the truth in a kind, nonjudgmental fashion will make you valuable to your company.
10. Go with the flow.  Don’t resist the direction you find yourself wandering in your business life. If something sucks you in and you find yourself expending lots of happy energy with something, allow yourself to explore that. If there are roadblocks getting in the way of the direction you hoped to take, listen to the signs from the Universe. Maybe you’re not supposed to go that way - and it’s okay. Set goals but release attachment to outcomes. Pray for guidance. Listen for answers. Watch for signs.

What do you think it takes to be Pink in the business world? We at Owning Pink are exploring this every day - and we’re still not sure. We’d love to get your opinion! How do we Own Success without selling ourselves out? How do we see with magical eyes in the corporate world? How do we stay authentic to who we really are and still conform to what a business expects of us? How do we know when it’s time to Pleap?

Tell us what you think!

Still pinking,

Lissa