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What to Expect When You’re Expecting (A Pink Business)

Stacey Curnow's picture
Babies take a lot of time and money.

I know, that’s a news flash, right? But I really had no idea that an infant business would take so much of my time and money when I started.

My whole life I’ve been a care provider and never received a bit of business education. Over the last year I’ve spent a lot of time and money giving myself that education.

When I started my business, my husband and I looked at our savings and decided that I could use $5K of it to launch my business. When that was gone, the business would either be profitable or I would give it up.

Oh, that makes me laugh now to think of it! I’ve spent a little over $20K and countless hours in my business and it is not "profitable" in any sense other than that it brings me great joy. The plan now is that I keep my business going with current income – from coaching, but mostly from my nurse-midwife salary – and stop fixing upon a date by which it must be profitable.

I had an epiphany a while back: I remembered that I had spent tens of thousands of dollars and countless hours to become a nurse-midwife, never doubting that I would find meaningful and lucrative work. So why, I asked myself, would I doubt this venture would have a similar outcome?

Note, too, that the most money I’ve spent in my business has been related to coaching and training ($10K at last glance) and I believe this investment makes as much sense as the investment I made to become a nurse-midwife.

Your baby doesn’t know about "normal" growth and development.

When my son was an infant, my husband and I both would check the growth and development charts in the back of the baby books again and again. We made ourselves nutty with thoughts like, "Hey! He hasn’t developed the ’pincer’ grasp yet!"

Come to think of it, we still have thoughts like that about our five year-old, but we’re much more relaxed about it. For example, we answer the question "How do we know he’s not supposed to sleep by himself through the night yet?" with, "Because he’s not, that’s how."

By the same token, when I ask myself, "How can I be sure my business is not supposed to make more money yet?" – I know the answer: Because it’s not, that’s how. That’s not to say that I’m not trying to do everything I can to create the conditions for the optimal growth and development of my business. It’s just that I’m not going to sweat it if it doesn’t hit any self-imposed hoped-for markers of "success".

Focus on the Learning Opportunities.

I made a lot of mistakes as a new mama, and I’m making a lot of mistakes as a new entrepreneur. I wrote a previous article about how there’s no success like failure – and it just gets easier and easier to accept that "failure" is necessary for success.

It’s like Thomas Edison said, "I haven’t failed. I’ve found 10,000 ways that didn’t work." If I thought something would work and it didn’t -- even after I gave it my best shot -- well then, I’ve always learned something of value.

And I’ve also always found that I’m much closer to success after failing than I was before the (so-called) failure. Believe me, if you’re a new mama, you really need to cultivate the feeling that there are no mistakes, just more learning opportunities. If you’re starting your own business, you should probably cultivate that feeling too. That is, if you want to sleep at night.

Find your Why.

If you are feeling that your dream – say, for a profitable business – is elusive and unattainable, it’s vital to focus on why you created your business.

I often remind myself that I created my business in order to help more people give birth to a life they love. And when I see that I am doing that, the specter of money diminishes considerably. This thought alone has gotten me through many rough patches.

The best reason for bringing a baby into the world is because you want the joy of having a baby – and when your focus is there, you’re willing and able to make the best of the unanticipated and often undesirable stuff that goes along with one.

Get help.

You know the saying, "It takes a village to raise a child"? Ditto that for a business. I’ll never forget feeling at the end of my rope with the care and demands of my new baby. When I got even just a couple of hours of help, it made an enormous difference in my ability to cope and enjoy my new, expanded family.

When I started my business one of the first things I did was hire an assistant for about 4 hours a week. Now I have 3 assistants, a business coach, and a membership in an online marketing forum – all for a business that still isn’t profitable.

But you know what? I wouldn’t enjoy my business without the help, so I don’t even think of going without it. I’ve decided to care for my business just like I cared for my baby. And I will continue to do so because it brings me joy. After all, who looks at their baby and says, "When was the last time you helped pay the rent?"

So, what do you think? Do you see connections between birthing a business and birthing a child? How do you get through the rough patches of entrepeneurship? How do you connect with your Why -- especially when there are bills to be paid?

Want to get even more support for pursuing your dreams? Stacey is offering a very special teleseminar, “You’re a Great Mom. Now What? How to Get Out of Overwhelm and Get Clarity and Traction on Your Goals” on Thursday, September 9th at 1 pm EST. Register for the FREE call by clicking here -- and a recording will be sent to you even if you can’t make it. Stacey’s also created The Multi-Passion Mama Productivity System: A Busy Mom's Guide to Getting Everything Done that includes an interview with Owning Pink's own Lissa Rankin. Get it here!

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

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Comments

Marjory's picture

Love it!!

Wow, this is great Stacey..my friend Rebecca and I were just having this conversation recently. Love this article, learning conscious parenting skills for our business seems essential. Not forcing things and savoring every moment as these babies grow and evolve into beings we didn't even imagine..

Blessings,
Marjory

Stacey Curnow's picture

Love that reminder to savor every moment!

Hi Marjory! Thanks for your lovely comment. I love that reminder to savor every moment - just like with our flesh and blood babies, not every moment we spend with our business is going to be pleasant. There are definitely diapers that need to be changed and tantrums that need soothing! Take care - s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Amy's picture

Birthing pains

Hi Stacey,
Love this! AND I love that I guest posted on another blog using "It Takes a Village" on the same day! (http://www.soulfulparent.com/blog)

For me, I am reading your words today and taking away the reminder of birthing pain, and how beyond "worth it" it is to go through all that we do in labor. So hard, and so intricately connected with welcoming the baby into our lives.

It's hard to run a business, harder than anything I've ever done before, and every day I ask myself "Do I want this?". So far I've had a "YES" in response, which makes the challenges surmountable. The day I hear "No, not really" is the day I will stop trying. I love working with women who are changing their lives, and am so grateful that I call this my job. This gratitude is what fuels me.

I appreciate the reminder to ask for help, the way I know how to as a mother raising a child. I am less comfortable with asking for help in my business, and will do better at it. Promise!

Thank you for bringing this all to light. I'm slowly finding my way in this new world of business, and it's such a comfort having you here!

Big love,
Amy

Stacey Curnow's picture

You are absolutely right -

Hey Amy! Yes, you are 100% right - I too definitely feel that the day when I hear "No, not really" as the answer to the "Do I want to do this?" of "Is it worth it?" questions - I am *out*, for sure. And it feels really good to be able to say that because again, I really trust that where I am right now is where I'm supposed to be. I am so glad that you enjoyed the post - and I LOVED your article (and left a comment) and I hope others will read it, too! I wish you the very very best with your "baby!" Much love - s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Ellen Brown's picture

Right On!

Another wonderful post! And though I don't have any human children (I am a cat mommy), I can definitely see the similarities. I especially appreciated your reminders about "Finding the Why" and focusing on the lessons learned. Sometimes, in the day to day process of running a business, it's easy to forget our initial vision, and remembering "the why" is so key to reigniting our passion!

Stacey Curnow's picture

Right on back at you!

Hey Ellen! So glad that you appreciated this post. I think that as long as we keep that "why" really clearly in sight - not letting it slip around the corner for even a second - we are *golden.* Best of luck with your business! Much love - s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Cindy Morefield's picture

timely reminder

This post was so timely for me. Just a few hours ago I was discouraged and bewailing the "fact" that I'm not yet supporting myself as an artist, that my business is not profitable, and that there seemed to be no pay off for all the time, money and energy I'd invested. Fortunately my wonderful husband helped me back to a more accurate assessment, reminding me, in different words, of much of what's been shared here - what is profit, really? what is support? what is sustainability? I've been at this (the business part) for at least three years and we're still managing, so it's clearly sustainable in some way! Um, well, yes ... when you put it like that ...

So when I ran across this post it was such an affirmation and encouragement. Thank you for sharing your experience and insight, Stacey, and thanks to all the folks who shared their experiences in the comments. I'm going to star this post so I can reread it next time I lose sight of my real purpose!

Stacey Curnow's picture

Love to see that gold star next to my post :)

Hi Cindy! I'm so glad that this post resonated with you, and that it arrived at a good time. And you, my dear, are a very lucky woman to have such an awesome husband to get you back on track! Best - s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Lissa Rankin's picture

You're SO right Stacey!

I could go on and on about what it has taken to bring Owning Pink to life (and we have yet to even begin to try to make it profitable!) I've sold my home, liquidated my retirement account and savings, and basically risked everything in order to birth this baby and nurture her. And yet, I wouldn't do anything different. Not one single thing. Owning Pink has been the single best thing I've ever done.

I love your analogy about building other types of careers. To become a doctor, it took 12 years and $300,000 dollars to make my dream come true. And yet, I knew, at the end, it would.

I feel the same way about Owning Pink. I am pursuing my passion and doing so with a pure heart, and I have every faith that it will also pay the bills- soon. But until then, I'll keep on paying my employees, working my tail off, and trusting that The Universe will provide-for my business- and yours.

Thanks again for a fabulous post!
Keepin' the faith
Lissa

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Stacey Curnow's picture

Keepin' the faith - always!

Hey Lissa! Thanks so much for your sweet comment. You know, I think of it the same way - spending money on higher education seems perfectly natural, and yet we sometimes balk at spending money on our business. But you're right - I have exactly the same faith in my business that I had when I was in school to become a nurse midwife, and just like then, I trust in the Universe that one day it will pay the bills! Much love - s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Laurie Erdman's picture

Wonderful

Wonderful post Stacey. Having starting my own business last year, and planning on starting another next year, your post resonates.

One interesting thing I have observed about birthing these babies is the false choices we "create". I have spent a lot of time thinking "I could be a better mother (to my business and my business to be), if I didn't have this job. Yet since the baby isn't profitable, how could I feed the baby without the job." It's all very circular and makes my head spin. I get very overwhelmed when I create this false choice.

During a recent retreat I set my intention to clear my head and focus on aligning with my higher purpose. That vacation from my baby (and baby to be) was vital. I returned peacefully rejuvenated. At some point during the retreat, I realized that I didn't have to quit my day job next December as I had been planning. The time will come when my babies or some other source support me financially. What a wonderful epiphany. Poof - the stress disappeared.

I am still studying to be a wellness coach and will birth that second child next year. I am still stretching myself artistically and putting my work in different venues. But I am less entangled in these kids entering Harvard at the age of 16. :) Oh does that feel great.

With light and intention,

Stacey Curnow's picture

Amazing!

Laurie! That is so exciting that you have so much going on! And I *love* the story of your epiphany at the retreat - that is so, so great, that you had that realization and that you're "back on track." I really do believe that our bodies are great at telling us what our path should be - the stress and "head spinning" that you're describing was definitely your body telling you to not to push it, and I'm so glad that you listened!

I'm totally stealing your "Harvard at 16" analogy! I've found too with my business that it feels so much better if I'm not attached it it looking a certain way (i.e., the baby going to Harvard) - it looks how it looks. And *that* feels great.

Thanks so much for sharing, and good luck with ALL of your babies! Much love, s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Terrill Welch's picture

How do we define profit?

Stacey I love your story. I had a similar adventure when I started my coaching business in 2003. Today, with an added focus on my art and photography, I am much wiser and much more confident. It is like having that second child. I started with a toolbox full of tools that work for me and I knew how to go and find what else I needed. And the funny thing is that my second business, as an artist, seems to have wonderful spin-off exposure for my leadership coaching business.

Now the big question for me is - how do we define profit? I am debt free, living a life of simple abundance. I wake up filled with joy and appreciation. I usually start work about 7:00 am and build in a bit of a break in the middle of the day. Then finish up no later than 10:00 pm with a closing tweet and last replies to responses on my blog. My profits are not about money - though there is enough of that. My profits are about creating greater good in more abundance than I need.

Last Friday, my solo exhibit saw the sale of two oil paintings three large photograph prints on canvas, calendars and cards by the end of opening night. The joy and pleasure of those interactions for those who fell in love with a piece or were buying a special birthday present were my profits.

At the end of the year will my art turn a financial profit... we shall see - but it is doubtful... this year:) Energetically for me, my family, friends colleagues, clients and collectors of my work... it has been a very profitable year.

The money need to be there for more paint, canvas, promotion materials for shows. We need to eat, pay the hydro and buy new socks. I trust these things will happen as part of a bigger picture of how we live. It doesn't all have to come from my business or businesses. It is the whole of my life that is profitable - in the living of it.

thanks Stacey... great post.

Stacey Curnow's picture

I *love* your definition of profit!

Terrill, I just adore your comment. You are absolutely right that success, and profit, is about SO much more than what's in our bank accounts. You are such an inspiration, and I really do love how you say that the joy that your painting brought its purchaser was the profit - so cool! Of course, financial profits are lovely as well and I know that we all appreciate abundance in that respect, but shifting our focus away from those things is, I think, so important. Thank you for this! Much love - s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Gail's picture

I love this message!

I've been working hard on my business for a year and a half and while I love it, I've also been wondering (a lot)when the money is going to follow. Your article reminds me to put my focus on what I love and appreciate that it's the experience (the feeling of joy)not the "things" that make it worth while. Thanks! Gail

Stacey Curnow's picture

So glad to hear you're focusing on joy!

Hi Gail! Congratulations on your (toddler) business! I'm so glad that this article served as a reminder to focus on the joy - I really do think that when we lose that focus, we really hinder our own success. Keep those joyful and expansive thoughts coming! Best, s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Dana Theus's picture

Creation and business

Stacey

Great article! I absolutely see the connection and even wrote about it once too. (http://www.owningpink.com/2010/03/10/owning-creation-giving-birth-for-a-...)

And, Mrs. Green! I love the "law of least effort" (tho never heard it called that) and have been working towards that myself this last few years. Great insight!

I will say that there is a difference between running your sole proprietor business - which is truly your baby and designed to enhance your life, and running a larger business that is designed to be more stand-alone... i.e., capable of surviving without you. Many people (myself included) don't need any more than the sole-proprietor focus - in which case your business doesn't need to be profitable as much as (1) you need to be fulfilled and (2) you and your family need to keep from going broke.

But if you're running a stand-alone business, where you should be able to step away and have the business keep functioning, profitability is more important. Maybe I should write a post on this.... since I think too many people get these two concepts confused.....

Anyway, thanks for the great article and discussion.

n/a
Stacey Curnow's picture

Looking forward to that post, Dana....

Hey Dana! Thanks for your response (and I love the post that you linked to)! I agree that running a sole-proprietor business is very different than running a stand-alone business or a company, and I don't want to discount the fact that, like it or not, money *does*, to some extent matter. But, as other commenters have also mentioned, I think that things tend to get tough when you're only focusing on the financial benefits of your endeavors.

I think a post going into this a bit more deeply is a great idea! Best - s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Ashley @ Nourishing the Soul's picture

Focus on joy

I love the focus in this post on ensuring that what you're doing brings you joy. While I do not own my own business (yet!), I can certainly appreciate the struggle to make what we're doing meaningful and not feel so much like "work," even when this means being willing to make less money.

Stacey Curnow's picture

Confucius Says

Hey Ashley!

Thanks so much for letting me know that this post resonated with you even though you don't have a business (yet!). Your kind comment reminded me of a great quote:

Choose a job you love,
and you will never have to work a day in your life.

-Confucius

Thanks again, Ashley, for sharing your comment (and reminding me of that great quote!). Take wonderful care, s

(And thank you to my blog collaborator, Ruthie, for posting the Confucius quote to our blog today!)

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Stacey Curnow's picture

Love the idea of "law of least effort"

Hi Mrs. Green!

Thanks so much for your kind and insightful comment. I didn't know about the "law of least effort," but the idea immediately resonates with me and I will call on it as a guideline - and reassurance - in the future, for sure. Thanks again, and take wonderful care, s

Stacey is a nurse-midwife and mentor who helps you give birth to your BIG dreams. To find your purpose, download her FREE eBook, The Purpose and Passsion Guidebook

Mrs Green @littlegreenblog.com's picture

thought provoking

Great post and yes, there are many similarities between birthing a baby and a business. There's love attached and emotion and while these are wonderful for a baby, they don't always allow us to make good business decisions. But you've pointed out that this might not matter, especially if weset our business up, not to make money per se but to serve some other purpose.

Much of this comes down to trust - in ourselves, in our higher purpose, in the Universe and as you rightly point out, sometimes we do things not to succeed as such, but to experience something - to have the opportunity to evolve and grow.

Personally I like the 'law of least effort' approach to life - align yourself with your truest purpose, work from a place of integrity and the rest will follow. Fulfilment and making a difference are often more important than financial success. As long as we can manage, then there is no real problem

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